Scamp & Scoundrel

Client: Ultra Diamonds (Ultra Stores, Inc), Chicago, Illinois

 
PROJECT
 

Develop a name for this chain of new mid-priced, on-trend jewelry stores

 
 
WHY? The naming strategy
 

_Use the name to create a sense of fun, intrigue, mischievousness; create the platform for an ever-evolving storyline

 
Naming names Scamp and Scoundrel logo.jpg
Naming names Scamp and Scoundrel image.jpg