The Company

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NamingNames was formed in London in 2003 by Holly Cato, a twenty year veteran of branding and communications.


Holly specializes in the name strategy and name creation, and has worked with a range of American and international companies in a broad spectrum of industries, including pharma, beauty, tech, fashion, tobacco and pets.

Holly returned to the US in 2013 and now lives outside New York City.

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NamingNames works with a set
of freelance senior creatives and brand planners who contribute to assignments on an as needed basis.


Here are some of the clients we have named names for...

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