Ascena Retail Group, Inc.

Client: Dressbarn Holding Company, New York


Develop a new holding company name for the Dressbarn Holding Company, the parent company of Dressbarn, Ann Taylor, Loft, Lane Bryant, Justice, Lou & Grey, and Catherines.


_Create a distinctive brand name, not something that sounds like a generic-sounding conglomerate. 
_Sound dynamic, progressive, and slightly feminine — to reflect the group’s emphasis on women’s fashions.

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