Clients include:
Nestlé Purina, UBS, Philip Morris International, NetJets, International Herald Tribune, PricewaterhouseCoopers, John Hancock Financial Services, DressBarn…
View samples of our workServices
Naming Names develops…
- company names
- products/services names
- terminology for emerging product/service categories
- events, promotions, campaign names
- full naming programs
- names based around client-supplied strategies
- brand architectures
- brand name usage audits
- tag lines
And can explain, recommend resources and hold your hand through:
- trademarking processes
- language checking
- domain name acquisitions
Our Process & Strategy
How do you get a good name?
Each assignment is different and the process is tailored to each client. However, a strategic process runs throughout all projects.
“Client Needs” Analysis
Briefing about the entity that's being named, its growth plans, competition, target audience(s), category, marketplace dynamics, future marketplace scenarios, etc. Understand the client themselves: their perceptions of naming and names, the added value of a name.
Strategy
With the background in place, a Name Strategy sets out the name directions to be explored. This includes determining:
- What role should the name play in the overall communications?
- The content of the name: what do we want the name to say?
- Type of name - Descriptive, evocative, associative, coined names?
- Tone of name - Informative and straightforward? Perhaps inspiring? Richly evocative?
- Name architecture - can growth be easily accommodated?
- Functional elements - memorability, the need for a trademark, domain name, languages
When the strategy is reviewed and agreed by the client, name development begins and a pool of names is developed. The name candidates are presented, often in sample logotypes, and a shortlist created. Form this list trademark availability and foreign languages are checked.
Once a final name is cleared your partner design agency or your preferred supplier can then begin to bring the brand to life.