Toggle Project Information Pawsway

Pawsway

Client.
Nestlé Purina Petfoods, Canada
Project.
Name a new pet event center, where dogs are allowed to come in!

Simple, friendly, warm, fun

Designed to appeal to everyone, particularly children, and invite them to a place where they can learn all about dogs and cats. “Let's go to Pawsway!”

Toggle Project Information Clearplay

Clearplay

Client.
EMGS, Norway and Roundel, London-based brand consultancy
Project.
Name a new technology for locating oil and gas under the seabed

Simple, focused, direct, success-oriented, definitive

A name designed to signal the “hit” — when exploration reveals success in locating a hydrocarbon reserve, the goal of all exploration

Toggle Project Information P2P IFRS: from Principle to Practice

P2P IFRS:
from Principle to Practice

Client.
PricewaterhouseCoopers, The Partners, London design consultancy
Project.
Name a new e-learning package to help accountants with new tax rules

Straightforward, simple, informative: from principle to practice

A simple, descriptive name that communicates the product's two key elements: learning the principle, putting it into practice

Toggle Project Information Expedeon Protein Solutions

Expedeon
Protein Solutions

Client.
Novexin Ltd. Cambridge, UK
Project.
Develop a new company name

Around speed, efficiency, effectiveness, helpfulness

Reflects the company's key benefit to clients: helping them achieve their bio/pharma goals more efficiently and effectively

Toggle Project Information Canamens

Canamens

Client.
A newly formed London-based oil and gas exploration company
Project.
Name this start-up

Derived from
Central Asia, North Africa, Middle East, North Sea

An unusual, made-up name highlighting the company's global focus

Toggle Project Information Epic

Epic
Production Technologies

Client.
Q1 Production Technologies, Canada and Think, Inc. London
Project.
A new name for this international event lighting & production company

Evocative, Inspiring

A name that helps evoke the sense of wonder and engagement what audiences feel at a major live performance

Toggle Project Information JH Spectrum Fixed annuity

JH Spectrum
Fixed Annuity

Client.
John Hancock Financial Services, Boston, USA
Project.
Name a new annuity product

Communicating a breadth of plan options

A simple, familiar word used to add a bit of colour and personality to an otherwise “black and white” financial product category

Toggle Project Information Yvos

Yvos

Client.
Dressbarn, Inc. Clothing retailer, USA
Project.
Name a new own-label collection of teen's/women's mix-and-match “dressier” separates

Your Very Own Style; unusual, fresh, stylish, sophisticated

Developed around the concept of creating her own look, meant to inspire and encourage the woman to put together the stylish look that's right for her

Acirca

Client.
Walnut Acres, Penn. USA
Project.
A new brand name for America's oldest organic farm and producer

Unusual, contemporary

A name that stands out from the usual category suspects, and captures a sense of renewal, continuity, circularity

Toggle Project Information Forensic Therapies, Ltd

Forensic
Therapies Ltd

Client.
London-based charity, counselling in Prison
Project.
A new name for this non-profit organisation serving London prisoners

Direct, descriptive, serious

A descriptive name designed to feel more contemporary and in keeping with the serious nature of the therapeutic services provided