Pawsway
- Client.
- Nestlé Purina Petfoods, Canada
- Project.
- Name a new pet event center, where dogs are allowed to come in!
Simple, friendly, warm, fun
Designed to appeal to everyone, particularly children, and invite them to a place where they can learn all about dogs and cats. “Let's go to Pawsway!”
Clearplay
- Client.
- EMGS, Norway and Roundel, London-based brand consultancy
- Project.
- Name a new technology for locating oil and gas under the seabed
Simple, focused, direct, success-oriented, definitive
A name designed to signal the “hit” — when exploration reveals success in locating a hydrocarbon reserve, the goal of all exploration
P2P IFRS:
from Principle to Practice
- Client.
- PricewaterhouseCoopers, The Partners, London design consultancy
- Project.
- Name a new e-learning package to help accountants with new tax rules
Straightforward, simple, informative: from principle to practice
A simple, descriptive name that communicates the product's two key elements: learning the principle, putting it into practice
Expedeon
Protein Solutions
- Client.
- Novexin Ltd. Cambridge, UK
- Project.
- Develop a new company name
Around speed, efficiency, effectiveness, helpfulness
Reflects the company's key benefit to clients: helping them achieve their bio/pharma goals more efficiently and effectively
Canamens
- Client.
- A newly formed London-based oil and gas exploration company
- Project.
- Name this start-up
Derived from
Central Asia, North Africa, Middle East, North Sea
An unusual, made-up name highlighting the company's global focus
Epic
Production Technologies
- Client.
- Q1 Production Technologies, Canada and Think, Inc. London
- Project.
- A new name for this international event lighting & production company
Evocative, Inspiring
A name that helps evoke the sense of wonder and engagement what audiences feel at a major live performance
JH Spectrum
Fixed Annuity
- Client.
- John Hancock Financial Services, Boston, USA
- Project.
- Name a new annuity product
Communicating a breadth of plan options
A simple, familiar word used to add a bit of colour and personality to an otherwise “black and white” financial product category
Yvos
- Client.
- Dressbarn, Inc. Clothing retailer, USA
- Project.
- Name a new own-label collection of teen's/women's mix-and-match “dressier” separates
Your Very Own Style; unusual, fresh, stylish, sophisticated
Developed around the concept of creating her own look, meant to inspire and encourage the woman to put together the stylish look that's right for her
Acirca
- Client.
- Walnut Acres, Penn. USA
- Project.
- A new brand name for America's oldest organic farm and producer
Unusual, contemporary
A name that stands out from the usual category suspects, and captures a sense of renewal, continuity, circularity
Forensic
Therapies Ltd
- Client.
- London-based charity, counselling in Prison
- Project.
- A new name for this non-profit organisation serving London prisoners
Direct, descriptive, serious
A descriptive name designed to feel more contemporary and in keeping with the serious nature of the therapeutic services provided